Because you are actually better....

BigHead Marketing FAQ

What is the first step?

To get the ball rolling, we offer a free marketing appraisal whereby we conduct a small questionnaire to gain a deeper understanding of your products and services and short and long term goals. We help you identify the current strengths and weaknesses of your marketing program and upon completion can guide you to the best course of action to achieve your goals. The purpose of this appraisal is to alert you to aspects of your marketing program that need some attention. This should only take a few minutes and is designed to help you identify the real reasons and core issues behind the marketing challenges you are currently facing. Once you are aware of these areas you have the opportunity to make some real progress with your marketing.

Why do we need a marketing plan?

The marketing plan is your blueprint for a successful business, yet the first mistake a business will make is not having a marketing plan. How do you achieve growth if there is no set of goals & objectives for the future? Your marketing plan is a game plan for your company & should summarize what you know about your market place, & indicate how you plan to reach your marketing objectives and business goals.

Every successful business has a marketing plan and every thriving business needs one.

How can you help my business?

We help businesses grow by guiding them through the planning processes of marketing – they key tool that drives business growth. If you are looking to grow, increase customers and increase business, we can help.

We provide an end to end service for all marketing activities including short term projects such as copy writing, graphic & web design, all the way through to long term marketing projects such as marketing strategy planning and execution & day-to-day management of your marketing program.

We utilise expertise developed working in large corporations and marketing agencies and apply these tools and methods to help drive your business. “Big business tools for small business.”

Why would my business need your services?

Our outsourced service means that we can take care of your marketing at a level of engagement that suits your business. We work with you and provide all the marketing expertise & resources to ensure you reach the objectives you set for your business.

How do your service and costs compare to others?

The business model is designed to be different to that of traditional marketing agencies, and because of this we are able to offer clients a cost-effective solution to their marketing.

We are cost effective across a few different scenarios:

• We provide high quality services that you would expect from marketing agencies, but without the inflated pricing that you would expect from them. With lower overheads, we pass on the savings to our customers.
• For businesses with net sales of under $ 1m, it’s not financially viable to put on a full time Marketing Manager and pay the salary of $ 80k for their marketing expertise as well as another $ 30-40k on resources. For a company to outsource their marketing to Inrealm, the required marketing work can be carried out at a fraction of the cost of hiring a full time employee. On average, businesses can save between 20-50% on labour costs by outsourcing work.
• We come to you. By offering an in-house Marketing Manager service, we are able to save businesses time and money. We can carry out work from client’s offices as an extension of their business. By working on hand with businesses we are able to create a marketing strategy that suits the business and carry out the marketing program.

The key is that we tailor our service to suit our client’s needs, and they won’t be paying for downtime.

Is there much competition out there?

There are hundreds of marketing agencies and graphic designers, but there is little competition for outsourced marketing, or contract Marketing Managers. We’ve done everything in our power when designing the business model to ensure that our clients receive the best service possible at a rate lower than our competition.

How do I know how much my marketing budget should be?

As a general rule, your budget should be around 10% of your net sales. This figure can be more finely tuned to suit the business goals and objectives.

Why should you take care of the marketing of my business instead of me?

By working out how much you are worth an hour to your business, you can work out if it is more cost effective to outsource your marketing. How much are you worth per hour to your business? If you are sick or away on holidays, what does it cost the business? Rather than you dealing with the marketing, you can outsource the work and pay hourly, or agree upon a suitable package and be confident in your marketing, while freeing up some of your time to focus on something else. We guarantee it works out at a lower rate than you doing it yourself. To save you dealing with GD, Web designers, copy writers, printers, we can do all of this for you untilising our experience & key industry relationships. Therefore it’s more time efficient, less cost, and for your marketing budget - more bang for your buck.